So Cartier‘s scented debut was in 1981 with Must de Cartier, a green Oriental which broke with olfactory convention: a play between sophisticated galbanum and sensuous, sweet vanilla and jasmine. Spontaneous, luxurious, seductive and wild, it became an equally wild success. Eau de Cartier, a ‘shareable’ Cologne-style fragrance, launched in 2001: cool, pure and sensual, it blends cedarwood with violet, ‘a shower of sensations from cool to hot’.

Since then, we’ve had Baiser VoléCartier‘s tribute to the majestic lily. ‘In this perfume, I wanted to recreate the scent of armfuls of flowers on the neck,’ explained perfumer Mathilde Laurent. (She also created 2017’s lipstick-inspired Baiser Fou.)

In fact, with the appointment of Mathilde Laurent as in-house perfumer, Cartier has entered a new era in fragrance; she is unquestionably one of the most exciting ‘noses’ on the planet,. Mathilde established the Maison de Cartier in the world of ‘haute parfumerie’ with Les Heures de Parfum: fragrances (many of them ‘shareable’) which take us round the clock with their different moods – and which have earned her several French Fragrance Foundation Awards.

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