So Cartier‘s scented debut was in 1981 with Must de Cartier, a green Oriental which broke with olfactory convention: a play between sophisticated galbanum and sensuous, sweet vanilla and jasmine. Spontaneous, luxurious, seductive and wild, it became an equally wild success. Eau de Cartier, a ‘shareable’ Cologne-style fragrance, launched in 2001: cool, pure and sensual, it blends cedarwood with violet, ‘a shower of sensations from cool to hot’.
Since then, we’ve had Baiser Volé, Cartier‘s tribute to the majestic lily. ‘In this perfume, I wanted to recreate the scent of armfuls of flowers on the neck,’ explained perfumer Mathilde Laurent. (She also created 2017’s lipstick-inspired Baiser Fou.)
In fact, with the appointment of Mathilde Laurent as in-house perfumer, Cartier has entered a new era in fragrance; she is unquestionably one of the most exciting ‘noses’ on the planet,. Mathilde established the Maison de Cartier in the world of ‘haute parfumerie’ with Les Heures de Parfum: fragrances (many of them ‘shareable’) which take us round the clock with their different moods – and which have earned her several French Fragrance Foundation Awards.