Discover My Way Intense, Armani beauty's new feminine fragrance. An amplified bright floral bouquet on an addictive woody trail, encapsulating intense experiences and authentic encounters around the world. Live your way, intensely.
My Way intense is an invitation to a journey of self-discovery, meaningful encounters and amplified experiences. An amplified florality on an addictive woody trail, made of consciously sourced ingredients. The scent opens with bright notes of orange blossom from Egypt. A new intense heart of tuberose from India unveils a creamy and velvety facet of the floral signature. At the base of the fragrance, the sandalwood from New Caledonia takes an addictive creamy turn, as it meets a voluptuous Vanilla from Madagascar.
A FRAGRANCE FOR THE FUTURE
Consciously sourced ingredients. My Way favors the use of natural ingredients, many of which are responsibly and sustainably sourced. The Vanilla from Madagascar is cultivated by local programs that support underprivileged communities based on fair trade principles.
A refillable bottle, designed to last. My Way offers an innovative refill system, that allows any of the spray bottles – 30, 50 or 90 ml – to be unscrewed and refilled seamlessly at home, reducing the carbon emissions by -60%* and the use of plastic by -64%*.
A commitment to reduce environmental footprint. Armani beauty is committed to forest preservation programs in Madagascar, Zimbabwe, Peru & Brazil. More than 14 000 hectares of primary forest were preserved since My Way Launch to reduce its environmental footprint and preserve biodiversity.
As a result of the efforts made in terms of eco-conception and biodiversity protection, MY WAY INTENSE achieves carbon neutrality.
The Bottle
The blue and gold jewel-like cap of My Way Intense bottle symbolizes a powerful talisman that captures all the experiences. Both the intensity and significance of these moments captured in the cap have infused the My Way Intense bottle, as its glass is now bathed in translucent blue reflections. The deep blue of the cap, metaphor of the Earth, is accented with a golden ring that lends a luxurious, gilded touch. The bold glass bottle displays MY WAY INTENSE’s new, striking pink juice.
FRAGRANCE PYRAMID
Top Notes: Egyptian Orange Blossom
Heart Notes: Indian Tuberose Absolute
Base Notes: New Caledonian Sandalwood, Bourbon Vanilla
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