What if there's another way? Paradigme, the new signature masculine fragrance by Prada.
- A fragrance that transcends traditional preconceptions by asking what if there another way?
- A question as an invitation to experiment and open new perspectives.
- Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm
Another way to compose a fragrance Paradigme Eau de Parfum
- Paradigme Eau de Parfum rethinks the traditional way to create a fragrance.
Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. - The result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness.
Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.
Another way to design a bottle - The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house's iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house's iconic color. The outerbox is etched to echo the brand's signature Saffiano leather cross-hatching, signed with a silver Prada logo.
Top notes: Calabrian bergamot
Heart notes: Bourbon geranium
Base notes: Woods